Senior Execution Support for In-House Teams.
We keep marketing moving while everything else is changing. Execution support during platform transitions, staffing gaps, and high-volume campaign periods.
Our role is simple.
We take ownership of execution and help teams keep work moving without disruption. We work with in-house marketing teams during periods of change, most often when platforms are shifting, work is being brought in-house, or timelines are tight.
Clear ownership, practical decisions, steady delivery.
Clear Ownership
We take direct responsibility for execution from start to finish. There is no ambiguity about who is accountable.
Practical Decisions
Every decision is grounded in real-world production experience and the constraints your team faces daily.
Steady Delivery
We keep execution moving reliably even when platforms, teams, or timelines are in flux.
Four areas of support.
Execution Leadership During Change
Senior execution ownership when teams are navigating change or increased delivery pressure.
Email & Platform Transitions
Support during ESP migrations or in-housing efforts, focused on stability and continuity.
Design to Build System Cleanup
Improving templates, workflows, and handoffs so execution is more reliable.
Interim or Embedded Support
Short-term or embedded execution help without a long ramp-up.
In-house teams at enterprise and mid-market organizations.
Is your team navigating a moment of change?
Start a ConversationMarketing Production Systems.
We help teams design and maintain the systems that allow campaigns, emails, landing pages, and marketing assets to move from concept to launch reliably and at scale.
High-Volume Campaign Systems
Supported high-volume campaign calendars for major retail brands, designing reusable campaign structures that allow internal teams to launch promotions quickly while maintaining consistency across categories and seasonal initiatives.
Presentation & Collateral Systems
Designed presentation and marketing collateral systems that allow internal teams to build structured decks and marketing materials quickly while maintaining brand consistency.
Landing Pages & Campaign Front-End
Designed and implemented marketing landing pages that integrate with broader campaign systems, supporting fast production cycles and consistent customer experiences across digital channels.
Template & Production Infrastructure
Built reusable template and component systems that allow marketing teams to assemble campaigns quickly while maintaining visual consistency and production reliability. These modular structures reduce production time, simplify QA, and allow campaigns to scale.
Is your team navigating one of these moments?
If you are dealing with a platform transition, resourcing gap, or a period of increased execution pressure, we'd be happy to talk.
Marketing Production Execution.
Most of our work begins during moments of operational change. These are some of the situations where teams typically reach out.
ESP Migration Support
When teams migrate marketing platforms — moving to Klaviyo or Salesforce, for example — template reliability and campaign continuity often become the highest risks. We help stabilize templates, QA processes, and campaign workflows so ongoing email production continues without disruption.
Bringing Email In-House
When brands move email execution from agencies to internal teams, production systems and workflows often need to be rebuilt. We help establish templates, workflows, and production practices so internal teams can scale output reliably.
Temporary Execution Coverage
When an email developer or marketing operations specialist leaves, campaigns still need to ship. We step in quickly to maintain production while teams hire or restructure.
High-Volume Campaign Periods
During peak campaign periods — holiday seasons, major launches, or sustained promotional calendars — internal teams often need additional execution capacity. We provide hands-on campaign production and QA support to keep delivery on track.
Template & Workflow Stabilization
When teams inherit fragile templates or inconsistent production workflows, campaign execution becomes unpredictable. We help improve template systems and design-to-build handoffs so marketing execution becomes more stable and easier to maintain.
Is your team navigating one of these moments?
If you are dealing with a platform transition, resourcing gap, or a period of increased execution pressure, we'd be happy to talk.
How We Support In-House Teams.
Engagements are hands-on and execution-focused, with clear ownership and defined scope. We work with in-house teams when execution needs to remain reliable despite shifting platforms, timelines, or team structures.
Execution Leadership During Change
Teams bring us in when they need experienced execution ownership during busy periods, organizational change, or increased delivery pressure. We step in quickly to reduce execution risk and help ensure work continues to ship cleanly.
Email and Marketing Platform Transitions
We support teams during ESP migrations and in-housing efforts, where execution stability is often the highest risk. Our focus is on template reliability, QA, and continuity so ongoing email production is not disrupted.
Design to Build Workflow Optimization
We help teams reduce friction between design and build by improving templates, workflows, and handoffs so campaigns move more reliably from design through production.
Interim or Embedded Support
We provide short-term or embedded execution support when teams need experienced help without a long ramp-up. This includes capacity gaps, staffing changes, and periods of sustained execution pressure.
Have questions about an upcoming transition?
If your team is navigating a platform change, capacity gap, or period of increased execution pressure, we are happy to talk through whether we might be helpful.
A little about us.
Eminess partners with in-house marketing teams who need dependable execution during periods of change. For more than 20 years, we have supported teams operating in high-volume, high-stakes environments where accuracy, consistency, and timing matter.
Our work is focused on execution ownership in real-world conditions. We understand how work actually flows from design to deployment, where things commonly break down, and how to keep output steady when platforms are changing, work is being brought in-house, or timelines are compressed.
Teams often bring us in during platform migrations, staffing gaps, or other moments when internal resources are stretched. In those situations, small execution issues can create outsized risk. Our role is to step in quickly, take ownership of the details that matter, and help teams keep work moving forward without disruption.
Matt Sterling
Managing Partner
Matt has spent the past two decades working closely with in-house marketing teams, primarily within large retail and consumer-facing organizations. His work has consistently focused on hands-on execution in environments where volume, timing, and reliability are critical.
His background sits at the intersection of design and front-end build, which gives him a practical understanding of how creative decisions translate into real-world execution.
Earlier in his career, Matt worked in enterprise software sales — an experience that shaped how he approaches tools, systems, and organizational change.
[email protected]Nick Hartman
Managing Partner
Nick's background is rooted in execution systems and front-end delivery. For more than 20 years, he has focused on building and maintaining reliable email and front-end systems that need to perform under real-world conditions.
Much of Nick's work has involved high-volume environments where consistency, QA, and repeatability are just as important as speed.
Nick brings a systems-oriented approach to execution, helping teams reduce fragility, improve maintainability, and avoid unnecessary rework as systems evolve.
[email protected]Have questions about an upcoming transition?
If your team is navigating a platform change, capacity gap, or period of increased execution pressure, we are happy to talk through whether we might be helpful.
Let's talk.
Most conversations start informally and are simply a chance to compare notes. There is no pitch or presentation — just an honest conversation about your situation.
We're happy to talk through whether we might be helpful.
If your team is navigating a platform transition, capacity gap, or period of increased execution pressure, reach out directly to Matt or Nick.
What to expect
A brief, informal conversation about your team's situation and execution challenges.
An honest assessment of whether our background and experience is a genuine fit.
If there's a fit, a clear proposal with defined scope, ownership, and timeline.
Teams We've Worked With.
A selection of in-house marketing teams we’ve supported across high-volume campaign environments, platform transitions, and ongoing execution needs.
Have questions about a project?
Get StartedWest Elm
High-volume email production and QA inside a large in-house marketing organization.
Execution Context
West Elm operates within a large, in-house marketing organization producing high volumes of digital campaigns on tight timelines. Even small execution issues can create downstream impact, so accuracy and consistency are essential.
Our work took place in an environment where output was constant, systems were evolving, and delivery could not slow down.
Our Role
We partnered with internal teams to support ongoing email and front-end execution. Our focus was maintaining template stability, supporting QA, and ensuring campaigns continued to ship cleanly and on schedule during periods of change.
This required close coordination with stakeholders and a practical understanding of how design translates into reliable production at scale.
What This Engagement Required
- High-volume email production and QA
- Consistency across templates and recurring campaigns
- Detail-oriented execution under compressed timelines
- Seamless integration into an established in-house workflow
Why This Work Matters
In high-volume retail environments, execution is often the highest-risk part of the process. Reliable ownership of day-to-day delivery allowed the internal team to move quickly with confidence.
The examples below show the types of environments and outputs supported during this engagement. They are included for context rather than as a portfolio.
Does this reflect your situation?
If your team is operating at scale or navigating a period of change, we are happy to talk through whether similar execution support would be helpful.
Pottery Barn
Ongoing email execution and QA across a steady cadence of promotional and seasonal campaigns.
Execution Context
Pottery Barn runs a steady cadence of promotional and seasonal email campaigns inside a mature in-house marketing system. Reliability and predictability are critical, and day-to-day output cannot pause.
Work occurs within a high-volume environment that demands accuracy across recurring builds, tight timelines, and coordinated handoffs between design, build, and deployment.
Our Role
We supported ongoing email execution and QA, helping maintain consistency across campaigns and providing steady coverage during periods of increased demand. Our approach was to integrate directly into existing workflows so delivery remained smooth and dependable.
What This Engagement Required
- Ongoing email production and QA
- Reliable execution across repeatable campaign types
- Consistent application of templates and standards
- Extra support during peak and seasonal periods
Why This Work Matters
With frequent sends, small issues compound quickly. Dependable execution kept campaigns launching on schedule and reduced operational friction for the internal team.
The examples below show the types of environments and outputs supported during this engagement. They are included for context rather than as a portfolio.
Does this reflect your situation?
If your team is operating at scale or navigating a period of change, we are happy to talk through whether similar execution support would be helpful.
Williams-Sonoma Global
Coordinated email execution across Canada, Australia, and the United Kingdom within shared marketing systems.
Execution Context
This engagement supported multiple international markets operating within shared marketing systems across Canada, Australia, and the United Kingdom. Each region had its own cadence and requirements while relying on consistent standards and centralized workflows.
Execution required coordination across time zones, teams, and brand guidelines without interrupting ongoing delivery.
Our Role
We partnered with internal teams to support ongoing email execution and QA across regions, helping maintain consistency and reducing risk introduced by regional variations. Our focus was stability, predictability, and clean delivery across markets.
What This Engagement Required
- Coordinated execution across multiple regions
- Consistent QA within shared systems
- Attention to regional differences without breaking standards
- Reliable support inside ongoing international workflows
Why This Work Matters
When execution spans multiple markets, small inconsistencies scale quickly. Steady ownership helped teams deliver confidently across geographies.
The examples below show the types of environments and outputs supported during this engagement. They are included for context rather than as a portfolio.
Does this reflect your situation?
If your team is operating at scale or navigating a period of change, we are happy to talk through whether similar execution support would be helpful.
Janie + Jack
HTML email development and production support across a fast-moving retail calendar.
Execution Context
Janie and Jack operates on a fast-moving retail calendar where email is a primary revenue channel. Frequent promotions, launches, and lifecycle campaigns require dependable production and quick turnaround.
Our Role
We provided hands-on HTML email development and production support, helping move designs efficiently into production-ready templates while maintaining quality and accuracy. We supported day-to-day execution as well as peak periods and staffing gaps.
What This Engagement Required
- HTML email development and production builds
- Template creation and ongoing maintenance
- Link logic, personalization setup, and QA
- High-volume campaign support under tight timelines
Why This Work Matters
In retail, execution directly affects revenue. Stable, accurate production allowed the internal team to focus on strategy and creative while knowing delivery was covered.
The examples below show the types of environments and outputs supported during this engagement. They are included for context rather than as a portfolio.
Does this reflect your situation?
If your team is operating at scale or navigating a period of change, we are happy to talk through whether similar execution support would be helpful.
Shutterfly
Advanced HTML email development across personalized, automated, and programmatic campaigns at scale.
Execution Context
Shutterfly runs a large-scale ecommerce and lifecycle program with highly personalized, automated messaging. Campaigns rely on dynamic content, triggered flows, and complex template logic. This creates a technically demanding environment where precision is critical.
Our Role
We supported advanced HTML email development and production across templated and programmatic campaigns, helping ensure templates remained stable across multiple content and data scenarios.
What This Engagement Required
- HTML and CSS email development
- Dynamic and personalized template builds
- Extensive QA across variable content scenarios
- Lightweight animation and front-end support when needed
Why This Work Matters
With personalization at scale, small issues multiply quickly. Careful execution improved reliability and helped ensure consistent performance across millions of sends.
The examples below show the types of environments and outputs supported during this engagement. They are included for context rather than as a portfolio.
Does this reflect your situation?
If your team is operating at scale or navigating a period of change, we are happy to talk through whether similar execution support would be helpful.
Serena & Lily
Responsive HTML development and template standardization for a design-led brand.
Execution Context
Serena & Lily's email program balances strong brand design with dependable production execution. Campaigns needed to maintain a refined visual aesthetic while performing reliably across the technical realities of email.
Our Role
We supported responsive HTML development and template standardization, translating detailed creative into clean, production-ready builds that preserved brand integrity.
What This Engagement Required
- Responsive HTML email development
- Cross-device and cross-client rendering optimization
- Template cleanup and system consistency
- Ongoing QA and production validation
Why This Work Matters
For design-led brands, consistency builds trust. Reliable execution reduced last-minute fixes and helped campaigns launch smoothly.
The examples below show the types of environments and outputs supported during this engagement. They are included for context rather than as a portfolio.
Does this reflect your situation?
If your team is operating at scale or navigating a period of change, we are happy to talk through whether similar execution support would be helpful.
Cleartelligence
We supported the Cleartelligence team in the development of presentation and marketing materials used across client-facing and internal communication. Our work focused on creating structured slide systems and reusable layouts that allow teams to build clear, consistent presentations quickly, while maintaining flexibility across different use cases.
Execution Context
This work took place within an environment where teams were producing presentations regularly across a range of business and client needs. Materials needed to be created quickly, updated frequently, and used across different audiences, making consistency and ease of use critical to maintaining reliable output.
Our Role
We worked directly with internal teams to design and refine presentation structures that could be used repeatedly across different types of content. This included defining core slide types, establishing layout systems, and ensuring materials could be used effectively without ongoing design support.
What This Engagement Required
- Creating structured, reusable slide layouts that support different content types
- Establishing clear hierarchy and spacing systems for readability
- Designing templates that can be used consistently across teams
- Supporting fast turnaround without sacrificing clarity or consistency
Why This Work Matters
Without structured presentation systems, teams spend unnecessary time rebuilding materials and maintaining consistency. Clear, reusable frameworks allow teams to move faster, communicate more effectively, and maintain a consistent standard across all presentations.
These examples illustrate the type of structured presentation systems we develop to support internal and client-facing communication. Content has been adapted for demonstration purposes.
Does this reflect your situation?
If your team is operating at scale or navigating a period of change, we are happy to talk through whether similar execution support would be helpful.