Execution Context

Pottery Barn runs a steady cadence of promotional and seasonal email campaigns inside a mature in-house marketing system. Reliability and predictability are critical, and day-to-day output cannot pause.

Work occurs within a high-volume environment that demands accuracy across recurring builds, tight timelines, and coordinated handoffs between design, build, and deployment.

Our Role

We supported ongoing email execution and QA, helping maintain consistency across campaigns and providing steady coverage during periods of increased demand.

Our approach was to integrate directly into existing workflows so delivery remained smooth and dependable.

What This Engagement Required

• Ongoing email production and QA
• Reliable execution across repeatable campaign types
• Consistent application of templates and standards
• Extra support during peak and seasonal periods

Why This Work Matters

With frequent sends, small issues compound quickly. Dependable execution kept campaigns launching on schedule and reduced operational friction for the internal team.

Visual Reference

The examples below show the types of environments and outputs supported during this engagement. They are included for context rather than as a portfolio.