Execution Context

Shutterfly runs a large-scale ecommerce and lifecycle program with highly personalized, automated messaging. Campaigns rely on dynamic content, triggered flows, and complex template logic.

This creates a technically demanding environment where precision is critical.

Our Role

We supported advanced HTML email development and production across templated and programmatic campaigns, helping ensure templates remained stable across multiple content and data scenarios.

What This Engagement Required

• HTML and CSS email development
• Dynamic and personalized template builds
• Extensive QA across variable content scenarios
• Lightweight animation and front-end support when needed

Why This Work Matters

With personalization at scale, small issues multiply quickly. Careful execution improved reliability and helped ensure consistent performance across millions of sends.

Visual Reference

The examples below show the types of environments and outputs supported during this engagement. They are included for context rather than as a portfolio.