Execution Context

Shutterfly operates a large-scale e-commerce and lifecycle marketing program with highly personalized messaging tied to user behavior and promotions. Their email ecosystem includes dynamic content, triggered campaigns, and complex template logic that requires precise technical execution.

We partnered with their team to provide advanced HTML email development and production support across both templated and programmatic campaigns.

Our Role

• HTML and CSS email development
• Dynamic and personalized template builds
• QA across multiple content and data scenarios
• HTML5 and lightweight animation where appropriate
• Front-end and landing page support when needed

What This Engagement Required

This environment demanded strong technical problem solving and careful testing. Templates needed to handle personalization, variable content, and high send volume while remaining stable inside the ESP.

Why This Work Matters

When campaigns rely on automation and personalization at scale, small issues multiply quickly. Thoughtful execution improved reliability and helped ensure performance across millions of sends.

Visual Reference

The examples below represent execution environments and outputs supported during this engagement. They are included for context, not as a catalog of deliverables.